Case Study
Bay 2 Bay Office Solutions
Retail & E-commerce
Increased online sales and presence: Growing Santa Clara furniture business online through sales optimization
A Santa Clara furniture retailer was buying most of its customers through paid ads. We built out a complete e-commerce platform tuned for organic search: traffic climbed 300%, ad spend fell sharply, and inventory started managing itself.
The Challenge
A growing furniture business in Santa Clara had an outdated website and almost no organic presence. Sales ran on expensive Google Ads, so every customer arrived with an acquisition cost attached. They needed a modern e-commerce platform that could earn traffic instead of renting it.
Our Solution
Rather than rebuild what already worked, we extended the store they had. We reconfigured it for organic search, wired in Stripe and PayPal checkout, automated inventory handling, and rebuilt the layout to hold up on any screen. Every decision pointed at the same goal: replace paid clicks with search results that keep paying after the campaign stops.
Built with
- PHP
- Stripe
- SEO
Live Site
Visit the site — bay2bayoffices.com Some links may no longer work — a few clients have since let their domain or hosting lapse, or rebranded under a new name. The screenshot reflects what originally shipped.
Results
- 300% increase in organic traffic within 6 months
- Significantly reduced Google Ads spending
- Seamless payment integration with Stripe and PayPal
- Automated inventory management system
- Mobile-optimized shopping experience
- Improved local SEO rankings in Santa Clara area
